TODAY Reveals Extended Version of Its Super Bowl Ad Set to Coldplay’s “A Sky Full of Stars”

NEW YORK – January 30, 2015 — This morning, NBC’s TODAY debuted a special extended version and behind-the-scenes look at its Super Bowl ad. The ad was created by Coldplay’s famed director, Mat Whitecross, and inspired by his music video for the band’s hit song, “A Sky Full of Stars.”  The 30-second ad, featuring all of the TODAY show hosts, was filmed on the streets of New York City, and will air during the Super Bowl on Sunday, February 1.

TODAY viewers and fans are encouraged to share what makes their morning shine with #RiseToShine.

Below are links to embeddable videos of the extended 60-second version of the ad, as well as a behind-the-scenes look at the making of the ad.

Photos from the ad are available here: https://www.dropbox.com/sh/idhmmlurpo6gnbg/AAAeSm5GAeNYVDGX2aZRDRBLa?dl=0

CREDIT: Anthony Quintano

Watch: TODAY anchors film Super Bowl commercial: http://www.today.com/video/today/56898411#56898411
Watch TODAY’s Super Bowl ad: http://www.today.com/video/today/56897909

Note: Please link to or embed any materials placed on TODAY.com (through links above). If any music is used outside of those uses, you will be responsible for any clearances or claims.

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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Kathie Lee Gifford and Hoda Kotb are the anchors and hosts, and Don Nash is the executive producer.

For more information contact:

Megan Kopf Stackhouse
NBC News
e: megan.kopf@nbcuni.com
p: 212-664-6205