NEW YORK – October 2, 2014 – NBC’s TODAY continues to gain momentum and post significant ratings growth. For the 2014 calendar year-to-date, TODAY has narrowed the total viewer gap with GMA by 10%. TODAY also posted growth in total viewers and the key demographics of A18-49 and W/M25-54, versus its 3Q’14 average. TODAY ranks as the #1 morning news broadcast in A18-49 year-to-date.

TODAY HIGHLIGHTS:

• In 2014 calendar year-to-date, TODAY has narrowed the gap with GMA in total viewers by 10%
• Versus its 3Q’14 average, TODAY was up in total viewers (+2%, or +97,000), rating W/A18-49 (+7%/+10%), and rating W/M25-54 (+6%/+11%)
• TODAY averaged 4.425 million total viewers, +48% (+1.439 million) more than CBS for the week
• TODAY averaged 1.731 million A25-54 viewers, +75% (+744,000) ahead of CBS for the week
• TODAY’s 1.4 A25-54 rating led CBS by +75% (+6 tenths)
• TODAY averaged 1.398 million A18-49 viewers, more than doubling CBS by +108% (+725,000) for the week
• TODAY had a 1.1 A18-49 rating, leading CBS by +120% (+6 tenths)

RATINGS DATA:

Week of September 22

###

NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.