TODAY Wins 214 out of 216 Weeks in A25-54

TODAY Tops GMA in Total Viewers Thursday

TODAY Is #1 in the Key Demo Season to Date

NEW YORK – February 19, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 214 out of 216 weeks in first place. TODAY also won in total viewers Thursday. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.

TODAY averaged 1.209 million A25-54 viewers, leading GMA by +77,000 (+7%) and CBS This Morning by +480,000 (+66%)

TODAY averaged 875,000 A18-49 viewers, +105,000 (+14%) more than GMA and +356,000 (+69%) higher than CBS

TODAY averaged 3.698 million total viewers, outperforming CBS by +713,000 (+24%), TODAY also topped GMA Thursday in total viewers

SEASON-TO-DATE (9/23/2019-2/16/2020)

TODAY ranks #1 among both A25-54 and A18-49 viewers

In A18-49, TODAY’s lead over GMA is 20% higher than the same point last season (+106,000 vs. +88,000 last season)

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