TODAY Wins 210 out of 212 Weeks in A25-54

TODAY Is #1 in the Key Demo Season to Date 

NEW YORK – January 22, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 210 out of 212 weeks in first place. Season to date, TODAY ranks first among A25-54 and A18-49 viewers. 

TODAY HIGHLIGHTS: 

Program	P25-54	P25-54	P18-49	P18-49	P2+
Rtg	Imps	Rtg	Imps	Imps
TODAY	1.00	1,209	0.70	902	3,707
CBS THIS MORNING	0.60	723	0.39	503	2,886
GOOD MORNING AMERICA	0.99	1,196	0.65	840	3,897

TODAY averaged 1.209 million A25-54 viewers, topping GMA by +13,000 (+1%) and CBS This Morning by +486,000 (+67%)

TODAY averaged 902,000 A18-49 viewers, +62,000 (+7%) more than GMA and +399,000 (+79%) higher than CBS

• Compared to the same week last season, TODAY’s A18-49 lead over GMA grew by 88% as its advantage over CBS rose 3%.

TODAY averaged 3.707 million total viewers, outperforming CBS by +821,000 (+28%)

SEASON-TO-DATE (9/23/2019-1/12/2020)

TODAY ranks #1 among both A25-54 and A18-49 viewers

In A18-49, TODAY’s lead over GMA is 29% higher than the same point last season (+102,000 vs. +79,000 last season)