TODAY Wins 210 out of 212 Weeks in A25-54
TODAY Is #1 in the Key Demo Season to Date
NEW YORK – January 22, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 210 out of 212 weeks in first place. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.
|CBS THIS MORNING||0.60||723||0.39||503||2,886|
|GOOD MORNING AMERICA||0.99||1,196||0.65||840||3,897|
TODAY averaged 1.209 million A25-54 viewers, topping GMA by +13,000 (+1%) and CBS This Morning by +486,000 (+67%)
TODAY averaged 902,000 A18-49 viewers, +62,000 (+7%) more than GMA and +399,000 (+79%) higher than CBS
- Compared to the same week last season, TODAY’s A18-49 lead over GMA grew by 88% as its advantage over CBS rose 3%.
TODAY averaged 3.707 million total viewers, outperforming CBS by +821,000 (+28%)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY’s lead over GMA is 29% higher than the same point last season (+102,000 vs. +79,000 last season)