TODAY Wins 209 out of 211 Weeks in A25-54

TODAY Tops GMA in Total Viewers Monday and Tuesday

TODAY Posts Largest Growth in Key Demo Week Over Week

NEW YORK – January 14, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 209 out of 211 weeks in first place. TODAY also won in total viewers Monday and Tuesday. Additionally, TODAY posted the biggest growth of the morning shows in the key demo week over week.


Program P25-54 P25-54 P18-49 P18-49 P2+
Rtg Imps Rtg Imps Imps
TODAY 1.04 1,267 0.71 926 3,777
CBS THIS MORNING 0.59 710 0.37 483 2,867
GOOD MORNING AMERICA 0.97 1,170 0.63 821 3,900

TODAY averaged 1.267 million A25-54 viewers, topping GMA by +97,000 (+8%) and CBS This Morning by +557,000 (+78%)

  • Vs. prior week, TODAY added the most demo viewers (+20%, or +210,000) and improved its lead over CBS by 32%. 

TODAY averaged 926,000 A18-49 viewers, +105,000 (+13%) more than GMA and +442,000 (+91%) higher than CBS

  • Week-over-week, TODAY added +188,000 A18-49 viewers (up +25%) and saw its lead over CBS rise by 32%. 

TODAY averaged 3.777 million total viewers, outperforming CBS by +909,000 (+32%)

  • This was TODAY’s best total viewer advantage over CBS in five weeks
  • TODAY ranked #1 in total viewers on Monday and Tuesday
  • Week-over-week, TODAY’s total viewership increased by +312,000 (+9%). 

SEASON-TO-DATE (9/23/2019-1/12/2020)

TODAY ranks #1 among both A25-54 and A18-49 viewers

In A18-49, TODAY’s lead over GMA is 29% higher than the same point last season (+106,000 vs. +82,000 last season)

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