TODAY
Tops GMA in Total Viewers and Key Demo for the Month of December, Posts 10th
Outright Weekly Win this Year
TODAY
Wins Key Demo for 4th Quarter and Year
NEW YORK – December 31, 2019 – TODAY was the number-one morning show outright for the month of December topping “Good Morning America” in total viewers, A25-54 and A18-49. The win marks TODAY’s first outright monthly win (four straight weeks) since November 2018, and tenth weekly win this year. TODAY has now won the key demo for 52 straight months (207 out of 209 weeks). Additionally versus last month, TODAY’s demo lead over GMA grew by 69%.
TODAY ended 2019 at number-one in the key A25-54 and A18-49 demos for the fourth straight year. TODAY also won the key demo for the fourth quarter 2019. Versus the prior quarter, TODAY added more viewers in the key demo than GMA and CBS combined, with and it more than doubled its demo lead over GMA.
TODAY HIGHLIGHTS:
2019 BROADCAST YEAR
TODAY ranked #1 in A25-54 for the 4th consecutive broadcast year
TODAY won its 28th consecutive year among A18-49 viewers
In
total viewers, TODAY narrowed the gap vs. GMA by 6% and increased its lead over
CBS by 4%
4TH QUARTER 2019
TODAY ranked #1 in A25-54 for the 17th consecutive quarter
- TODAY averaged 1.236 million A25-54 viewers, leading GMA by +104,000 (+9%) and CBS This Morning by +479,000 (+63%)
- Compared to the prior quarter, TODAY added more A25-54 viewers than GMA and CBS combined (+154,000), more than doubled its demo lead over GMA, and increased its advantage over CBS by 27%.
TODAY ranked #1 In A18-49 for the 28th consecutive quarter
- TODAY averaged 891,000 A18-49 viewers, +111,000 (+14%) higher than GMA and +380,000 (+74%) more than CBS
- Versus the same quarter last year,
TODAY’s A18-49 lead over GMA grew by 48%
- Compared to prior quarter, TODAY again added more A18-49 viewers than GMA and CBS combined (+115,000) while increasing its advantage over GMA by 73% and CBS by 28%
TODAY averaged 3.792 million total viewers, leading CBS by +910,000 (+32%)
- TODAY posted the biggest increase in total viewership versus prior quarter (+248,000) while closing the gap vs. GMA by 36% and increasing its total viewer lead over CBS by 13%
DECEMBER 2019
TODAY won its 52nd consecutive month among A25-54 viewers
- TODAY averaged 1.250 million A25-54 viewers, topping GMA by +152,000 (+14%) and CBS by +505,000 (+68%)
- TODAY’s demo lead over GMA improved by 69% month-over-month and by 15% compared to December 2018
TODAY ranked #1 in A18-49 for the 57th consecutive month
- TODAY averaged 886,000 A18-49 viewers, +132,000 (+18%) higher than GMA and +388,000 (+78%) more than CBS
- TODAY’s A18-49 lead over GMA rose by 15% versus prior month and more than doubled compared to December 2018
TODAY ranked #1 in total viewers for the first time since November 2018
- TODAY averaged 3.834 million total viewers, +7,000 more than GMA and +945,000 (+33%) more than CBS
- TODAY posted its biggest monthly total viewer win over CBS in exactly one year (since December 2018)
WEEK OF DECEMBER 23-29, 2019
| Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
| Rtg | Imps | Rtg | Imps | Imps | |
| TODAY | 0.86 | 1,047 | 0.57 | 735 | 3,483 |
| CBS THIS MORNING | 0.52 | 625 | 0.32 | 415 | 2,671 |
| GOOD MORNING AMERICA | — | — | — | — | — |
TODAY averaged 3.483 million total viewers, outperforming CBS by +812,000 (+30%)
- Compared to the same week last season, TODAY’s total viewer advantage over CBS rose by 18%.
TODAY averaged 1.047 million A25-54 viewers, leading CBS This Morning by +422,000 (+68%)
TODAY averaged 735,000 A18-49 viewers, +320,000 (+77%) higher than CBS
SEASON-TO-DATE (9/23/2019-12/29/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY’s lead over GMA is 40% higher than the same point last season (+108,000 vs. +77,000 last season)
For more information contact:
Megan
Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205
