TODAY Wins 185 Weeks in Key Demo, Best Streak in Nearly 7 Years, A Feat No Other Morning Show Has Accomplished

TODAY Tops GMA in Total Viewers Monday and Wednesday

TODAY Cuts Total Viewer Gap with GMA by Half Vs. Last Year

NEW YORK – July 16, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 185 consecutive weeks in first place, TODAY’s best demo streak in nearly seven years. No other morning news show has been number one in the demo for as long a streak. TODAY also won in total viewers last Monday and Wednesday.  Versus the same week last year, TODAY closed the viewer gap with GMA by 52%. 

Season to date, TODAY is posting its largest total viewer lead over CBS in three years.  Additionally, just 55,000 total viewers separate TODAY and GMA.

TODAY HIGHLIGHTS:

Program	P25-54 Rtg	P25-54 Imps	P18-49 Rtg	P18-49 Imps	P2+ Imps
TODAY	0.84	1,010	0.57	728	3,450
CBS THIS MORNING	0.58	697	0.37	482	2,721
GOOD MORNING AMERICA	0.80	969	0.51	657	3,533

TODAY averaged 1.010 million A25-54 viewers, leading GMA by +41,000 (+4%) and CBS This Morning by +313,000 (+45%)

• TODAY has now ranked #1 among A25-54 viewers for 185 consecutive weeks (best streak in almost seven years) and 201 of the last 202 weeks

TODAY averaged 728,000 A18-49 viewers, +71,000 (+11%) ahead of GMA and +246,000 (+51%) higher than CBS

TODAY averaged 3.450 million total viewers, -83,000 behind GMA and +729,000 (+27%) more than CBS

• TODAY ranked #1 in total viewers on Monday and Tuesday
• TODAY’s total viewer lead over CBS was 5% higher than prior week.

SEASON-TO-DATE (9/24/2018-7/14/2019)

TODAY ranks #1 among A25-54 and A18-49

TODAY is seeing its largest total viewer lead over CBS season-to-date in three years

• TODAY’s total viewer advantage over CBS is up 20% vs. the same period last season (+888,000 vs. +738,000 last season)
• Only 55,000 viewers separate TODAY and GMA, which is 8% narrower than the same point last season