TODAY Wins 179 Weeks in Key Demo, Best Streak in 6 Years

TODAY Tops GMA in Total Viewers Wednesday and Thursday

TODAY’s Total Viewer Margin with GMA Is a Slim 1% Season-to-Date

NEW YORK – June 4, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54.  The win marks 179 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY also won in total viewers last Wednesday and Thursday. Versus a year ago, TODAY grew its demo lead with GMA by 80% and narrowed the total viewer gap by 83%.  

Season-to-date, just 48,000 total viewers separate TODAY and GMA (a 1% margin).  TODAY is posting its best total viewer lead over CBS in three years.  Additionally, CBS is down the most among the morning shows season-to-date versus the prior year. 

TODAY HIGHLIGHTS:

Program	P25-54 Rtg	P25-54 Imps	P18-49 Rtg	P18-49 Imps	P2+ Imps
TODAY	1.02	1,230	0.67	863	3,878
CBS THIS MORNING	0.65	782	0.42	547	3,067
GOOD MORNING AMERICA	0.94	1,131	0.62	798	3,925

*TODAY was retitled Memorial Day.

TODAY averaged 1.230 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +448,000 (+57%)

• TODAY has now ranked #1 among A25-54 viewers for 179 consecutive weeks (best streak in over six years) and 195 of the last 196 weeks
• TODAY’s A25-54 lead over GMA was 80% higher than the same week last season

TODAY averaged 863,000 A18-49 viewers, +65,000 (+8%) ahead of GMA and +316,000 (+58%) higher than CBS

TODAY averaged 3.878 million total viewers topping CBS by +811,000 (+26%)

• TODAY won Wednesday and Thursday among total viewers
• The gap between TODAY and GMA was 20% narrower than prior week
• TODAY’s total viewer gap vs. GMA closed by 83% compared to the same week last season

SEASON-TO-DATE (9/24/2018-6/2/2019)

TODAY ranks #1 among A25-54 and A18-49

TODAY is having its best total viewer lead over CBS season-to-date in three years

• TODAY’s total viewer advantage over CBS is up 20% vs. the same period last season (+900,000 vs. +749,000 last season)
• Only 48,000 viewers separate TODAY and GMA, a margin of just 1%