TODAY Wins 163 Straight Weeks in A25-54, Best Streak in 6 Years

TODAY Tops GMA in Total Viewers Wednesday

TODAY Posts Best Demo Lead Over GMA in a Month

NEW YORK – February 12, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 163 straight weeks, delivering its best streak in more than six years.  Additionally, TODAY posted its best key demo advantage over GMA in a month and widened its lead by 14% versus the prior week.  TODAY also won total viewers Wednesday.


WEEK OF 2/4/2019-2/10/2019

Program P25-54
TODAY 1.19 1,438 0.80 1,033 4,132
CBS THIS MORNING 0.80 970 0.55 714 3,371
GOOD MORNING AMERICA 1.01 1,221 0.67 863 4,180

TODAY averaged 1.438 million A25-54 viewers, leading GMA by +217,000 (+18%) and CBS This Morning by +468,000 (+48%)

  • TODAY has now ranked #1 among A25-54 viewers for 163 consecutive weeks (best streak in over six years) and 179 of the last 180 weeks
  • TODAY’s demo lead over GMA hit a four week high (best since week of 1/7/2019)
  • Week-over-week, TODAY’s A25-54 advantage over GMA grew by 14% (+217,000 vs. +191,000 prior week)
  • TODAY ranked #1 all five mornings in the key A25-54 demo

TODAY averaged 1.033 million A18-49 viewers, +170,000 (+20%) ahead of GMA and +319,000 (+45%) higher than CBS

  • This represents TODAY’s widest A18-49 margin over GMA since the week of 8/20/2018, a five-month high
  • TODAY increased its A18-49 lead over GMA by 36% compared to prior week (+170,000 vs. +125,000 prior week)

TODAY averaged 4.132 million total viewers leading CBS This Morning by +761,000 (+29%)

  • TODAY was the top-rated morning show among total viewers on Wednesday (+51,000 vs. GMA)

SEASON-TO-DATE (9/24/2018-1/27/2018)

TODAY ranks #1 among A25-54 and A18-49

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

  • TODAY’s total viewer advantage over CBS is up 32% vs. the same period last season (+949,000 vs. +721,000 last season)
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