TODAY IS #1 IN KEY DEMO

TODAY Wins 155 Weeks in Key Demo, Best Streak in 6 Years

TODAY Grows Demo Lead Over GMA Season to Date

NEW YORK – December 18, 2018 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for the 155th week straight. The win marks TODAY’s best demo streak in more than six years. Season to date, TODAY’s key demo lead over GMA has grown 5%.

TODAY HIGHLIGHTS:

Program	P25-54 Rtg	P25-54 Imps	P18-49 Rtg	P18-49 Imps	P2+ Imps
TODAY	1.20	1,444	0.78	1,000	4,191
CBS THIS MORNING	0.68	815	0.46	589	3,131
GOOD MORNING AMERICA	1.07	1,293	0.72	930	4,229

TODAY averaged 1.444 million A25-54 viewers, leading GMA by +151,000 (+12%) and CBS This Morning by +629,000 (+77%)

TODAY has now ranked #1 among A25-54 viewers for 155 consecutive weeks (best streak in over six years) and 171 of the last 172 weeks
TODAY saw its best A25-54 lead over GMA in three weeks and hit a nine-week high in its advantage over CBS
Week-over-week, TODAY increased its demo lead over GMA by 23% and over CBS by 6%

TODAY averaged 1.000 million A18-49 viewers, +70,000 (+8%) ahead of GMA and +411,000 (+70%) higher than CBS

TODAY averaged 4.191 million total viewers, trailing GMA by -38,000 (-0.9%) and CBS This Morning by +1.060 million (+34%)

TODAY posted its biggest total viewer advantage over CBS since the Pyeongchang Olympics (week of 2/12/2018)
TODAY increased its advantage over CBS by 7% week-over-week and by 16% compared to the same week last season

SEASON-TO-DATE (9/24/2018-12/16/2018)

TODAY ranks #1 among A25-54 and A18-49