NEW YORK (October 21, 2016) – NBC News Digital saw a total of 50M video starts, including of 17.5M live streams, across all platforms for content around the three presidential debates. Debate video content on NBC News’ social channels reached more than 27M starts.
In NBC News’ live stream on YouTube’s platform, users spent an average of 22 minutes watching the debates. In NBC News’ Virtual Democracy Plaza (debate watch parties with live stream), participants spent an average of 31 minutes in the experience.
During the third presidential debate, NBC News Digital reached 15M video starts for debate content across all platforms and channels, including more than 5.8M live streams during the debate on Wednesday. (Source: Adobe Analytics)
For more information contact:
NBC News Digital
NBC NEWS DIGITAL
NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on your platform of choice. NBC News Digital features world-class brands including NBCNews.com, msnbc.com, TODAY.com, theGrio.com, NBCLatino.com, NBCPolitics.com, iVillage, Nightly News, Meet the Press, Rock Center, Dateline, Newsvine, Breaking News, and the existing apps and digital extensions of these respective properties. We provide something for every news consumer with our comprehensive offerings that deliver the best in breaking news, segments from your favorite NBC News shows, live video coverage, original journalism, lifestyle features, commentary and local updates. NBC News Digital reaches an audience of more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month.
NBC News Digital is a division of NBCUniversal, one of the world’s leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.