Nightly Is #1 in Demo for Over 10 Straight Months
Nightly Is Only Evening Newscast to Post Across-The-Board Growth Year over Year
NEW YORK (May 24, 2016) – “NBC Nightly News with Lester Holt” was the #1 evening newscast in the demo for the week of May 16 and has been #1 in the demo for more than 10 straight months. Nightly averaged 1.850 million A25-54 viewers for the week, outperforming ABC by +145,000 (+8%) and CBS by +347,000 (+23%), and winning all five evenings among the demo.
Nightly also won among A18-49 viewers, averaging 1.3 million viewers in that demo, topping ABC by +56,000 (+5%) and CBS by +257,000 (+25%). Among A18-49, Nightly has been #1 for 43 consecutive weeks and over 12 straight months.
Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers. Nightly has ranked #1 in A25-54 and A18-49 for 43 consecutive weeks and 47 of the 48 weeks since Lester Holt officially became anchor.
Versus the same week last season, Nightly was the only evening newscast to see growth across the board, showing gains among A25-54 (+5%, or +92,000), total viewers (+3%, or +236,000) and A18-49 viewers (+3%, or +33,000). Year over year, Nightly widened its A25-54 lead over ABC by 134,000 viewers (+145,000 win last week vs. a +11,000 win last year).
Weekly Highlights:
- Nightly averaged 1.850 million A25-54 viewers, outperforming ABC by +145,000 (+8%) and CBS by +347,000 (+23%).
- Nightly averaged 1.289 million A18-49 viewers, topping ABC by +56,000 (+5%) and CBS by +257,000 (+25%).
- Nightly has ranked #1 in A25-54 and A18-49 for 43 consecutive weeks and 47 of the 48 weeks since Lester Holt officially became anchor.
- Nightly won all five evenings among A25-54 viewers.
- Nightly averaged 7.830 million total viewers, leading CBS Evening News by +1.111 million (+17%).
- Versus the same week last season, Nightly was the only evening newscast to see A25-54 growth (+5%, or +92,000) while also posting gains in total viewers (+3%, or +236,000) and A18-49 viewers (+3%, or +33,000).
Season to Date:
- Season to date, Nightly is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
- Nightly averages 8.824 million total viewers, +256,000 (+3%) ahead of ABC and +1.483 million (+20%) more than CBS.
- Nightly averages 2.135 million A25-54 viewers, leading ABC by +197,000 (+10%) and CBS by +439,000 (+26%).
- Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season (+17,000).
- Nightly has widened its A25-54 lead vs. ABC by 193,000 viewers versus last season (+197,000 lead this season vs. a +4,000 lead this time last year).
- Nightly averages 1.539 million A18-49 viewers, outperforming ABC by +188,000 (+14%) and CBS by +385,000 (+33%).
- Nightly has more than doubled its A18-49 advantage over ABC versus last season (up 104% vs. a +96,000 lead last season).
Week of May 16-20, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.830 | 1.56 | 1.850 | 1.02 | 1.289 |
| CBS | 6.719 | 1.27 | 1.503 | 0.81 | 1.032 |
| ABC | 7.928 | 1.44 | 1.705 | 0.97 | 1.233 |
For more information contact:
Jake Urbanski
NBC News
212-664-3211
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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