Nightly Delivers Best A25-54 Ratings in Four Weeks
NEW YORK (May 3, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across-the-board for the week of April 25-29, 2016, averaging 8.3 million total viewers for the week and outperforming ABC by +245,000 (+3%) and CBS by +1.31 million viewers (+19%). Versus the same week last season, Nightly posted the largest audience gains across-the-board: in total viewers (+7% or +551,000), A25-54 viewers (+13% or +216,000), and A18-49 viewers (+14% or +170,000)
America’s most-watched evening newscast posted its best A25-54 delivery in four weeks. The NBC broadcast’s biggest total viewers and A25-54 wins of the week came on Tuesday, a night that featured five state primary contests. Nightly won all five evenings among the key A25-54 and A18-49 demos.
Nightly has been #1 in total viewers for 12 consecutive weeks and 42 of the 45 weeks since Holt was named anchor. Among the A25-54 and A18-49 demos, the NBC broadcast has been ranked #1 for 40 consecutive weeks. Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.
Weekly Highlights:
- Nightly averaged 8.277 million total viewers, outperforming ABC by +245,000 (+3%) and CBS by +1.310 million (+19%).
- Nightly averaged 1.942 million A25-54 viewers, outperforming ABC by +202,000 (+12%) and CBS by +385,000 (+25%)
- Nightly averaged 1.414 million A18-49 viewers, topping ABC by +159,000 (+13%) and CBS by +388,000 (+38%).
- Versus the same week last season, Nightly posted the largest audience gains across-the-board: in total viewers (+7%, or +551,000), A25-54 viewers (+13%, or +216,000), and A18-49 viewers (+14%, or +170,000).
- Week-to-week, Nightly improved in total viewers (+2%, or +131,000), A25-54 viewers (+5%, or +89,000), and A18-49 viewers (+6%, or +77,000).
- The NBC broadcast is #1 in A25-54 and A18-49 viewers for 40 consecutive weeks.
Season-to-Date:
- Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 viewers and A18-49 viewers.
- Nightly averages 8.914 million total viewers, +277,000 (+3%) ahead of ABC and +1.507 million (+20%) more than CBS
- Nightly averages 2.161 million A25-54 viewers, leading ABC by +199,000 (+10%) and CBS by +446,000 (+26%).
- Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season (+8,000).
- Nightly has widened its A25-54 lead vs. ABC by 194,000 viewers versus last season.
- Nightly averages 1.562 million A18-49 viewers, outperforming ABC by +197,000 (+15%) and CBS by +396,000 (+34%).
- Nightly has doubled its A18-49 advantage over ABC versus last season (up 101% vs. a +99,000 lead last season).
Week of April 25-29, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.277 | 1.63 | 1.942 | 1.11 | 1.414 |
| CBS | 6.967 | 1.31 | 1.557 | 0.81 | 1.026 |
| ABC | 8.032 | 1.46 | 1.740 | 0.99 | 1.255 |
For more information contact:
Jake Urbanski
NBC News
212-664-3211
