TODAY Beat GMA in the Key Demo A25-54 Thursday of Last Week
TODAY Has Won 8 of the Last 19 Rated Days in the Key Demo
TODAY Posted Its Largest Key Demo Audience in 10 Months
TODAY Cut the Key Demo Gap with GMA by Double Digits in Triple Measures
Season to Date, TODAY Closed the Total Viewer Gap with GMA By Double Digits Versus Last Season
TODAY Is the #1 Morning News Show in A18-49 Season-to-Date
NEW YORK – February 12, 2015 – NBC’s TODAY continues to gain momentum, tightening the ratings race and posting daily wins. For the week of February 2, TODAY was the number-one morning show Thursday, topping GMA in the key demo A25-54. TODAY has now won eight of the last 19 rated days in the key demo, and posted its largest demo audience in ten months (since 3/31/14). TODAY also closed the total viewer gap with GMA by double digits in triple measures: week-to-week (by 48%), versus the year-to-date average (by 63%), and compared to the season-to-date levels (by 72%). Season to date, TODAY has closed the total viewer gap with GMA by 16% versus last season.
TODAY remains the number-one morning news program in A18-49 for the season and is posting its biggest lead in that demo versus GMA since the Sochi Olympics.
TODAY HIGHLIGHTS:
Week of February 2
- TODAY has won eight of the past 19 rated days in A25-54 viewers
- For the 4th consecutive week, TODAY has won at least one morning among A25-54 viewers (leading GMA on Thursday by +35,000)
- For the third consecutive week, TODAY increased its demo audience (hitting its highest level since the week of 3/31/2014) and ranked #1 among W25-54 (2.20 rating)
- TODAY marked its third consecutive week (and 8th in the last 11 weeks) of closing to within 100,000 A25-54 viewers of GMA
- TODAY averaged 2.056 million A25-54 viewers, leading CBS This Morning by +82% (+929,000)
- TODAY delivered a 1.72 A25-54 rating, +83% (+0.78) better than CBS
- TODAY averaged 5.192 million total viewers, topping CBS by +54% (+1.829 million)
- TODAY increased its total viewer lead versus CBS for the third straight week, reaching its best advantage since the week of 12/15/2014
- TODAY has finished within 500,000 total viewer of GMA in 9 of the last 10 weeks
- TODAY was the #1 morning news program among A18-49 viewers, posting its biggest lead versus GMA since the Sochi Olympics
- TODAY averaged 1.599 million A18-49 viewers, outperforming GMA by +12% (+175,000) and doubling CBS’s delivery by +100% (+801,000)
- TODAY had its best A18-49 audience since the week of 5/12/2014 and biggest gap over GMA since the week of 2/17/014
- TODAY’s 1.26 A18-49 rating beat GMA by +13% (+0.14) an CBS by +100% (+0.63)
- Week-to-week, TODAY saw increased viewing among A18-49 viewers (+6%) and A25-54 viewers (+3%), both representing the largest week-to-week gains among the morning news programs
- Versus the 1Q’15-to-date average, TODAY posted the largest morning news growth across-the-board in total viewers (+5%), A18-49 viewers (+11%) and A25-54 viewers (+8%)
- TODAY also saw the largest increases versus season-to-date levels in total viewers (+6%), A18-49 viewers (+9%), and A25-54 viewers (+9%)
- During the week, TODAY narrowed GMA’s leads:
- Week-to-week among A25-54 viewers (by 48%) and widened its lead over GMA among A18-49 viewers (by 165%)
- Versus the 1Q’15-to-date average among A25-54 viewers (by 63%) while widening its A18-49 viewer lead over GMA by 1,246%
- Compared to 2014-15 season-to-date levels in both total viewers (24%) and A25-54 viewers (72%)
- For the current 2014-15 STD period, TODAY has closed the gap with GMA versus last season in total viewers (16%)
- TODAY is the #1 morning news program among A18-49 viewers this season
RATINGS DATA:
| Program | HH Rtg |
HH Shr |
P2+ Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 3.79 | 14 | 5,192 | 1.72 | 2,056 |
| CBS THIS MORNING | 2.45 | 9 | 3,363 | 0.94 | 1,127 |
| GOOD MORNING AMERICA | 4.11 | 15 | 5,649 | 1.76 | 2,099 |
For more information contact:
Megan Kopf Stackhouse
NBC News
e: megan.kopf@nbcuni.com
p: 212-664-6205
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